GUD LIFE. It is a project that was born from the hand of Johny Salido and whose main objective is to transmit a message to enjoy life. Clothing and accessories are elements that help us reinforce this movement with our community, however GUD LIFE is an intangible concept present in everything we do.

There are no limits to this project. All the people who share this philosophy are already part of GUD LIFE, and together we will create a much more united and happy community.


I am Johny Salido, a mountain bike rider originally from Guadalajara, Jalisco . I was born on October 11, 1999 and I have always been a fan of everything that has to do with action sports. My dad was the main origin of my passion for these disciplines. Since I was little, I was motivated to practice cycling, surfing, skateboarding, wakeboarding, among others; but the bicycle became my greatest passion .

Although at first the competitions did not attract much attention to me, little by little I became more involved in this part, not only in Mexico but also internationally. The event that has marked me the most in my career was the Red Bull Rampage . Since I was a child I always wanted to participate in it, and in 2019 I earned an invitation through a competition called Proving Grounds . It was an incredible experience to be able to fulfill one of my biggest dreams.

Throughout my career I have been fortunate to be able to collaborate with many brands that I like and with whom I share many things. I think I'm at a very cool stage in my life and career; That was why I felt motivated to launch the GUD LIFE project, since it represents the way I see life and how I have experienced it thanks to the Mountain Bike environment. The main message is to invite people to enjoy life and find what they are truly passionate about. If you don't enjoy what you're currently doing, you have to correct your path .